Intention ≠ action.
A meta-analysis of 47 experimental tests found that changes in intentions did not translate into equally large changes in behavior. Wanting to act is not the same as acting.
Webb & Sheeran · Psychological Bulletin · 2006 ↗01 / The scale of the problem
It's not just a feeling.
Americans, especially younger adults, increasingly describe their phone use as excessive. These are self-reported perceptions, not measures of clinical addiction.
70%
of U.S. adults ages 18–29 say they spend too much time on their smartphone.
Pew Research Center · 2026 ↗53%
of all U.S. adults report spending too much time on their smartphone.
Pew Research Center · 2026 ↗45%
of U.S. adults say they tried to reduce their smartphone use in the preceding 12 months.
Pew Research Center · 2026 ↗02 / The experience across ages
If you've wished you used your phone less, you're not alone.
Many people recognize the feeling of opening their phone for a minute and staying longer than planned. It can happen at any age, though younger adults are more likely to report it.
Pew, May 26 – June 1, 2026. Share saying they spend too much time on their smartphone. U.S. adults; survey self-report.
62% say sleep suffers.
Among adults ages 18–29, 62% say smartphone use hurts the amount of sleep they get.
Pew · 2026 ↗49% say productivity suffers.
Nearly half of U.S. adults under 30 say smartphones hurt their productivity, a reported impact, not a causal estimate.
Pew · 2026 ↗Teens recognize it, too.
45% of U.S. teens ages 13–17 say they spend too much time on social media, up from 27% in the 2023 survey.
Pew · 2025 ↗The phone also helps.
51% of U.S. adults say smartphones help them feel connected. The problem is not every digital minute; it's the mismatch between time spent and the life people want.
Pew · 2026 ↗03 / What behavioral research tells us
Why good intentions aren't enough.
FindTIME draws on established behavior-change research without claiming that those studies tested this product.
A concrete moment can help.
A meta-analysis of 94 independent tests found that implementation intentions, which connect a situation with a specific response, helped people pursue goals (reported overall effect d = 0.65).
Gollwitzer & Sheeran · 2006 ↗Context matters.
The just-in-time adaptive intervention framework explores how support can match a person's current needs and circumstances. It is a design framework, not proof of FindTIME's effects.
Nahum-Shani et al. · 2018 ↗Attention can be redirected.
In a 2025 randomized trial, temporarily blocking mobile internet improved attention and aspects of well-being. Of 467 participants who committed, only 119 met the study's compliance threshold. Blocking mobile internet is not the same intervention as FindTIME.
Castelo et al. · PNAS Nexus · 2025 ↗04 / Small changes, meaningful moments
What could you do with a little more intention?
Getting more out of your time doesn't have to mean an empty screen-time report or another demanding productivity system. It can mean finding one small moment for something you care about.
Call someone you've been meaning to speak with. Even a short conversation can be a meaningful choice.
Step outside, stretch, or take a short walk when there's room in your day.
Make time for a book, a hobby, or something new that you've kept putting off.
Sometimes the best use of a free moment is giving yourself permission to pause.
These are illustrative everyday actions, not measured outcomes or promises about FindTIME.
05 / What we hope to learn with you
Can FindTIME make starting feel easier?
Will people act?
We want to understand whether suggested moments help people do something meaningful they might otherwise put off.
Is it useful over time?
We want to learn whether suggestions continue to feel useful in real life, rather than becoming another notification to ignore.
Does it respect your choices?
We want to know whether FindTIME feels supportive, timely, and easy to decline when the moment isn't right.
FindTIME is preparing for an iPhone pilot. These studies inform our ideas, but do not establish that our product improves well-being or reduces screen time. We're committed to learning from real use, with your choice at the center.
Join the iPhone pilot ↗